Caffè Nero - Breakfast
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Nero

The brand’s rapid organic growth resulted in a dearth of supporting marketing materials – indeed any structured marketing guidance at all – for new managers and franchise owners.

 

We have produced a Brand Bible and Style Guide to help newcomers grasp the brand’s essence, as well as providing some more practical help on everything from in store décor to staff training. Along the way we’ve written Caffè Nero’s US website and are currently working on their global site too.

Nero-style
Nero-brandbook