Breakfast tackle strategic issues creatively and creative solutions strategically.
We do this by getting our creative thinkers involved in every process at a very early stage – much earlier than many other agencies. And, usually, in the same room as our clients.
This is for two reasons: first, because it delivers unexpected insights and ideas that significantly influence the direction of our clients’ business. And secondly because it gives our team a better understanding of the business challenge when it comes to generating creative outputs.
We believe this approach enables us to get to solutions quicker – we call it cursive thinking. And experience has taught us that it’s borne out by our strongest work, which is central to the way we help our clients succeed.
The opportunity to get everyone in our team close to the senior people in our clients’ business is integral to our process. It’s why we have a flat team structure: all our clients get our A team; there is no B team. And it informs this principle:
No pitches, just partnership.